About us


About Us: Soft Magic for Technical Solutions Co. Ltd was established in 2008 as an ICT solutions company based in Sudan. Over the years, we have earned a solid reputation for our ability to respond quickly to project needs and deliver cost-effective solutions that align with our clients' requirements.

Our Mission: We are dedicated to providing high-quality technology solutions, environmental and management services, as well as training and capacity building to both local and international industries. Professionalism, responsibility, and confidentiality define our relationships, especially with our customers, suppliers, and staff.

Our Vision: Our vision is to become a leading ICT company in the region, expanding ICT access across societies, enhancing the quality of management and consulting services, and empowering our clients through SMTC (Soft Magic Training Center). Our ultimate goal is to deliver the best possible value to our clients.

Quality Commitment: At Soft Magic, our permanent staff and approved subcontractors are fully committed to delivering professional ICT solutions, consulting services, quality, environmental management, and industrial improvement. We continuously update our consulting services to stay at the forefront of industry techniques and technologies.

Company History: Soft Magic is a reputable ICT solutions company in Sudan with a global track record in building and implementing ICT, quality, and management systems. We serve a diverse range of sectors, including Telecom, MIS, and Engineering Industries.

Our Expertise: We leverage the skills of our Electronics, Telecom, and Information Technology Engineers, coupled with management specialists. We draw upon a pool of highly academic professional consultants who have contributed to our success in various projects.

Our Services: At Soft Magic, we offer a wide range of services to ensure the success of your projects, including project management, design and development, and change management.

Consulting Services: We manage projects from start to finish, ensuring clear expectations at all organizational levels. Our services encompass project planning, user requirement analysis, and comprehensive project documentation.

Design and Development: Our core strength lies in providing design and development capabilities that address your unique business challenges. We follow an iterative development cycle to ensure a fast and robust process.

Retail Solutions: We specialize in turning vast amounts of retail data into valuable insights, helping businesses make informed decisions and improve profits.

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